YOUR 'LOCAL' MARKETING AGENCY
Welcome to The Unicorn & Carrot
Big ideas. Real results. And a little magic.
The Unicorn & Carrot helps businesses of all shapes and sizes turn their vision into action with strategic brand building and creative marketing support that actually works.
From solo founders and local small businesses to established brands, I offer flexible, high-impact services tailored to your business size, goals, and pace.
Whether you need hands-on 1:1 guidance, expert brand and marketing strategy, or access to a full creative team to bring a big campaign to life—I can support it all.
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I’m a brand and marketing strategist who works directly with you to clarify your vision, build a confident and consistent brand presence, and help grow your customer base.
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If you don’t need the whole kitchen sink thrown at it, you’ve got me for the hands-on bits and tailored strategy. When you’re ready for more, I collaborate with a trusted network of award-winning creatives—illustrators, designers, copywriters, and more (including Cannes Lions winners)—to deliver everything from brand guidelines and packaging design to campaign rollouts and full rebrands.
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Big-brand thinking, scaled perfectly for your business.​​​​
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MARKETING & BRANDING SERVICES​
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Small Business Marketing Support
Hands-on 1:1 sessions, workshops, and tailored marketing plans to help your local business get seen, grow a loyal audience, and increase sales.
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Strategic & Creative Support for Larger Brands & Businesses
Fractional marketing leadership, campaign strategy, and creative execution—backed by award-winning creatives—for national brands and agencies seeking big ideas with boutique agility.
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​Marketing Workshops
Cut through the noise with practical, actionable workshops you can use straight away. Whether you want to get found online, streamline your marketing with AI, or build a brand customers love, we’ve got a session for you.
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Ready to get started?​
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Take the first step toward mastering your marketing and growing your business with expert support designed just for you.
Let’s chat about how I can help take your marketing to the next level.
Have questions? I’m here to help your business thrive.
What’s in a Name?
Why The Unicorn & Carrot
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Like the timeless charm of British pubs—the Bull & Swan, a Stamford local favourite—my business name is a nod to UK heritage, where “the local” wasn’t just a place to grab a pint but a hub for ideas, collaboration, and ambition. Back in the day, pubs were the birthplace of new ventures, where great minds gathered to turn dreams into action.
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I wanted to capture that same spirit: a space where local businesses and entrepreneurs come together to grow, share ideas, and chase big dreams.
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For many small businesses and entrepreneurs, the unicorn represents your extraordinary ability to wear countless hats and keep your business thriving. For larger businesses, it symbolizes innovation, leadership, and the power to create transformative change in your market.
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The golden carrot? It’s the big goal we’re all chasing—the reward for your hard work, always within reach.
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At The Unicorn & Carrot, I help you reach that golden goal with creative, actionable strategies and a touch of magic!
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​Stay Magical. We'll handle the rest.
Client Stories
Karen Vermeulen Illustration
“Working with The Unicorn & Carrot has been a game-changer for my business. From running my social media and paid ads to helping shape my content strategy and manage projects, their support has allowed me to focus more on my creative work. Their collaborative approach—especially in co-hosting workshops—made the entire experience feel like a true partnership. I always felt heard, supported, and understood.”
"Starting out with Kintsugi, I felt completely overwhelmed. I knew I had a great product and a strong message, but I had no idea how to reach people or talk about my business in a way that made sense.
Working with The Unicorn & Carrot gave me so much clarity. They helped me build a content plan, refine my messaging, and gave me simple, effective ways to show up on social media without feeling fake or forced. We focused on how to attract the right audience and turn interest into real business—and it's working.
The support was practical, encouraging, and exactly what I needed as a new business owner trying to grow with confidence."
— Kintsugi
“Thanks so much for the amazing workshop and materials—it was so inspiring, and such a joy to be among talented, like-minded business owners. I’m so glad I enrolled! The insights you shared will absolutely guide me on my journey.”
— Andrea Schreiber